Category Archives: Business of VO

Nikki Saco Business of VO

I guess this one’s a blog retweet or maybe a reblog. Anyway it’s a plug. Tonight, I read a super blog by Mary McKitrick, Setting Rates in the Voice-Over Business. It should be required reading for anyone thinking of going into voice over and especially for anyone thinking of hiring and budgeting for voice over […]

Web Audio To Boost Sales

I came across another great article from Practical eCommerce, “Six Surefire Ways to Boost Sales.” I particularly liked tip number 4 but, as a voiceover producer, I’m probably biased, right? 😉   No 4 – Test Audio Instructions   One of the best ways to increase sales is to include an audio button on your […]

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Client’s Logo on Your VO Web Site

What’s that old adage: a picture is worth a thousand words? So how cool would it be to have Apple’s logo on your site, or Windows, Coke or Pepsi’s? Few things resonate as well as a high-profile brand on your site. It immediately suggests you have high-profile clients. Or, it could suggest you work for […]

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Sun Tzu’s Art of War

A voice actor I met through VoiceOverSavvy.com, Todd Ellis, recommended a 6th century book by Sun Tzu, The Art of War, as a marketing resource. In term’s of military strategy, the book has a long-standing history, over a thousand years, in both Eastern and Western cultures. In marketing terms, the book has gained popularity as […]

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