I came across another great article from Practical eCommerce, “Six Surefire Ways to Boost Sales.” I particularly liked tip number 4 but, as a voiceover producer, I’m probably biased, right?
 
No 4 - Test Audio Instructions
 
One of the best ways to increase sales is to include an audio button on your

What’s that old adage: a picture is worth a thousand words? So how cool would it be to have Apple’s logo on your site, or Windows, Coke or Pepsi’s? Few things resonate as well as a high-profile brand on your site. It immediately suggests you have high-profile clients. Or, it could

A voice actor I met through VoiceOverSavvy.com, Todd Ellis, recommended a 6th century book by Sun Tzu, The Art of War, as a marketing resource. In term’s of military strategy, the book has a long-standing history, over a thousand years, in both Eastern and Western cultures. In marketing terms, the book has gained popularity