Telehold Message On Hold and Audio Marketing Services – Company Profile

TeleHold is an Oregon-based full-service audio marketing company providing services nationwide. Their core services include:

  • Message On Hold
  • ACD/IVR Voice Prompts
  • In Store Messaging
  • Audio Encoding
  • Audio Distribution
  • Foreign Translation
  • Professional Voiceover, Music and Effects
  • Radio Spot Production
  • Web Audio
  • Custom Demo Production

The company launched in the 1980s primarily providing message on hold services for large and small companies. By playing messages on hold, which Telehold describes as “your own radio station on hold,” companies were able to start selling to customers the moment they were placed on hold. Today few savvy companies waste precious on-hold minutes by broadcasting radio ads describing other businesses’ products and services.

Continuing a tradition of maximizing resources, Telehold expanded from the telephone to the web, as well as brick and mortar stores. Using professional voice over talents – like yours truly – Telehold produces audio messages not only in English, but also in Spanish, French and other languages. Its clients includes all types and sizes of businesses, from local hardware stores to major corporations like Johnson & Johnson and Disney Home Entertainment.

The people at Telehold are friendly and professional experts in digital audio production, encoding and distribution. Visit Telehold today to learn more about the diverse possibilities available through audio marketing. Be sure to listen to their various messages as you click through the web site to hear effective web audio in action.

Preserving Voiceover Continuity with Adobe Audition 3.0

Some big projects never go away. If you’re the voice for a call center, you can expect clients to come back with requests for more prompts a week, a month or even a year down the road. If you’re successful in preserving continuity, the prompts you do a year from now will sound like the prompts you do today. By adopting a few good production habits, you’ll improve your chances.

  • Preserving Equipment: there isn’t much you can do when equipment fails and you can’t replace it with similar models. Mics have their own personalities, as do some audio interfaces. Even changing out your mic cable can noticeably affect the sound quality. If you have a magic combo, a signal chain you’re really happy with, obviously do your best to keep your equipment in good shape. Protect it from power surges and moisture if you’re in a humid climate.
    • Microphone: I keep my mic in a sound booth covered with an anti-static bag that came with a new hard drive I purchased a while ago. The bag has one of those salt packs that keep moisture away from components. I replace the salt pack from time to time as I buy new gear.
    • Electronics: I don’t remove mic cables or plug and unplug items in my signal chain because I want to avoid wear and tear; but I don’t let juice run through it unless I need it. Flip the switches on your surge protectors and battery backups when you’re not using your gear. It’s greener for the environment and your wallet.
  • Production notes: keep production notes for every project. Maybe you adjusted the gain +5dB, applied noise reduction, and then some EQ or compression. Whatever. For each project, write down what you did and follow the same steps in the same increments on future scripts you get for the same big project. All the while, use and trust your ears. Maybe you spoke a little louder or had a little more energy in one of the recordings and need to adjust the gain accordingly.
  • Give the same performance: Obviously, you want to try to produce the same performance. Some theater actors have the ability to deliver a line the exact same way over seven performances a week for months during a show’s run. Others prefer to vary their performances a bit to keep them fresh. A voice actor who wants to achieve seamless continuity doesn’t have that luxury.
  • Listen to older prompts: You can’t really provide the same performance if you don’t have a record of a prior performance. It’s generally a good idea to listen to older prompts on the same project before you go into the recording booth. Then during post production, follow those trusty production notes. And keep listening!  This will put you that much closer to seamless follow-up voice prompts and undetectable pickups.
  • Save and backup your EQ and compression settings: once you set levels you’re happy with, levels which give your voice warmth and presence or whatever other quality you want to achieve, save those settings. And, back them up.
    • Adobe Audition 3.0 Settings: I recently upgraded my laptop and now have Windows 7 (which has improved my workflow). I use Adobe Audition 3 which saves EQ and other settings to a file called effect_settings.xml.  This is a simple text file which saves unique settings inside <KeyVal> tags. This .xml file is saved in different locations depending which version of Windows you’re using. I’m not sure where Vista puts the file, but here are the locations for XP and Windows 7.
      • Windows XP:  Documents and Settings > Administrator [or your user name] > Application Data > Adobe > Audition > 3.0
      • Windows 7:  Users > [your user name] > AppData > Roaming > Adobe > Audition > 3.0

Some things that can affect sound quality (like relative air pressure) are beyond our control. Still there are a few things we can do to improve our ability to produce seamless voiceovers for clients who come back for more a week, a month or even a year later.

Oscar Pulls Hyundai Ads Featuring Bridges’ Voiceovers

I love some celebrity voiceovers. Christine Lahti is great in the Oil of Olay spots and Antonio Banderas makes me wish I was congested, but here is an article that may make major companies think twice about using celebrity voiceovers — definitely an increased risk of conflict of interest:

How Jeff Bridges Voice-overs Imperiled Hyundai’s Oscars Blitz
by Brian Steinberg – Published: March 01, 2010

NEW YORK (AdAge.com) — Hyundai Motor America was all ready to bombard this year’s Oscars with a raft of commercials — seven different spots were locked, loaded and ready to go. With just a few weeks to go before the March 7 ceremony, however, the company was told its commercials were unfit for air.

The problem? Actor Jeff Bridges has been doing voice-overs for Hyundai since 2007. But Mr. Bridges is also a nominee for best actor in this year’s contest for his role in “Crazy Heart” . . .

I feel bad for the car company, worse for their ad agency. That’s a tough spot to be in. Hope they work it out.