Oscar Pulls Hyundai Ads Featuring Bridges’ Voiceovers

I love some celebrity voiceovers. Christine Lahti is great in the Oil of Olay spots and Antonio Banderas makes me wish I was congested, but here is an article that may make major companies think twice about using celebrity voiceovers — definitely an increased risk of conflict of interest:

How Jeff Bridges Voice-overs Imperiled Hyundai’s Oscars Blitz
by Brian Steinberg – Published: March 01, 2010

NEW YORK (AdAge.com) — Hyundai Motor America was all ready to bombard this year’s Oscars with a raft of commercials — seven different spots were locked, loaded and ready to go. With just a few weeks to go before the March 7 ceremony, however, the company was told its commercials were unfit for air.

The problem? Actor Jeff Bridges has been doing voice-overs for Hyundai since 2007. But Mr. Bridges is also a nominee for best actor in this year’s contest for his role in “Crazy Heart” . . .

I feel bad for the car company, worse for their ad agency. That’s a tough spot to be in. Hope they work it out.

Are You A Voice Actor or Narrator?

Voice acting is generally acting with nothing but your voice. I tend to think that’s exactly what we do as voiceover artists. Unless we write our own scripts, we have careers in which other people are constantly putting their words into our mouths. A lot of relationships are like that.

But as voiceovers, to be effective in our delivery of the message, we have to own those words as much as any other thought that slips through our lips. That can be difficult, especially when confronted with scripts that are written for reading rather than conversation. It’s unfortunate, but many voiceover scripts are written for reading only.

Worse still are projects involving technical terms, like medical text or science journals which are being converted to audio.  How to you own the phrase bilateral salpingo-oopherectomy?  Oh, don’t bother to look it up. It’s a type of hysterectomy.

When I literally stumble across a phrase my mouth has never wrapped around, I’ll sometimes record it later and spend sometime repeating it around the house. I might be doing the dishes or cleaning the cat litter while repeating the phrase out loud, sometimes singing it or saying it at different pitches or with different emotions.

Our bodies, including everything we use to produce words, need exercise in order for certain movements to become second nature. This doesn’t just train our muscles, but also our brains (each of us presumably having at least one). In this way, we can casually blurt out even the most technical phrases as if we coined them ourselves. That is acting.

Do you own the words or merely recite them?

Voiceover isn’t always a process of acting, but it mostly is. For that reason, whether we’re producing voicemail prompts or character animation, I think we’re voice actors. What do you think?

Voiceover for Adult Content, Fighting Temptation

Deciding whether or not to provide voiceover for adult content is just such a slippery slope (no pun intended). On the one hand, many of us agree that adults should have all the consensual fun their private lives can manage. On the other hand, as voice talents, we also recognize we often have little or no control over the final production and distribution of voiceover we provide. So there is no guarantee that our narration would remain strictly adult, consensual and private.

That’s something to consider, because voiceover isn’t just performance; it’s business. As business owners, most of us are trying to attract clients that are predominantly, if not exclusively, outside the adult content markets. I think it’s safe to say that some of these clients would be put off by hiring a voice that does Dallas.

Of course, not all erotica is cheesy porn, which brings me to the third hand (someone, lend me a hand).  So many of the adult content scripts I get are bad.  Really bad. Just because the main objective may not be the telling of a story, doesn’t mean it has to be so poorly written.  That really kills any possibility that I may be tempted to voice adult content. Because even if I can be sure the producer markets only to adults, the content doesn’t promote hate or violence, and the distribution is selective enough that any of my other clients are unlikely to ever hear it, I won’t memorialize badly written adult content. What kind of a prude am I?

There’s just nothing redeeming about bad adult content. Not even the paycheck. You can’t even say: “I did it for Art.” Besides, Art just wants to look at the pictures.